Susie Breaux McShea, APR is a writer, public relations consultant and university faculty member. With 20 years of experience working in-house in communications departments of nonprofit organizations, Susie has a distinctive ability to customize messages to specific publics and to expertly weave institutional branding and strategic messaging into all communications. As a consultant, she specializes in higher education and health care, sharing the stories that help institutions, large and small, to connect deeply with readers. At MPK&D, Susie specializes in strategic communication planning and implementation. A versatile writer, she produces marketing content, feature stories, speeches, proposals, advertising copy, essays, letters—whatever is needed to reach organizational goals.